What Is Affiliate Marketing?
Affiliate marketing is a performance-based arrangement where we earn a commission when visitors to our site click through to a partner platform and complete a qualifying action, such as registering an account or making a deposit.
This is a common and transparent way for informational websites to generate revenue while providing free, high-quality content to their readers.
How We Earn
This website may earn revenue through the following methods when you interact with links or buttons on our pages:
- Cost-Per-Acquisition (CPA): a fixed fee paid when a referred user registers and deposits
- Revenue Share: a percentage of net gaming revenue generated by referred players
- Hybrid deals combining CPA and revenue share arrangements
- Display advertising from third-party ad networks
Links to betting operators on this site may be affiliate links. These are clearly used throughout the site and their presence does not affect the quality or honesty of our editorial content.
Editorial Independence
Our affiliate relationships do not influence or compromise the integrity of our content. We maintain full editorial independence — our reviews, comparisons, and recommendations are based on our own research and assessment, not on commission rates.
If we identify a platform as strong or weak, that reflects our genuine opinion. We will never recommend a platform we consider unsafe, unfair, or non-compliant with responsible gaming standards.
FTC & Regulatory Compliance
In accordance with the U.S. Federal Trade Commission (FTC) guidelines and equivalent international standards, we are required to disclose our affiliate relationships clearly and prominently. This page, along with disclosures on relevant content pages, fulfils that requirement.
We comply with all applicable advertising standards and affiliate disclosure regulations in the jurisdictions we operate in, including guidelines from the Advertising Standards Authority (ASA) and local Kenyan regulatory requirements.
Your Rights
You are never obligated to use any of the affiliate links on this site. You may navigate directly to any betting platform independently without clicking through our site. Using our affiliate links supports our ability to continue providing free, high-quality information.
If you have any questions about our affiliate relationships or how we select our partners, please contact us directly. We are happy to provide full transparency on request.